Idhu Namme Oru Kedai

Idhu Namme Oru Kedai · This is our shop

Six days of hands-on training in Ipoh, then 20 days of mentored implementation. Malaysian Indian entrepreneurs built the skills to market and sell online.

Partner with usWatch highlights

Why INOK

INOK stands for Idhu Namme Oru Kedai, Tamil for "this is our shop". Every participant came with a business of their own, and every lesson was about growing it.

Small businesses in the Malaysian Indian community often have strong products but little time or support to take them online. INOK was designed to change that: practical digital-marketing skills, taught in person, then applied to each participant's own business with a mentor alongside.

Over six days in Ipoh, participants worked through strategy, content, advertising, AI tools and marketplace selling with practitioners who run these campaigns for a living. They then spent 20 days putting it to work online, with a mentor checking in along the way.

The 2024 Program Pensijilan Digital Marketing Strategist was delivered by GET Academy with funding from MITRA, the Malaysian Indian Community Transformation Unit, and certified by SEGi College Subang Jaya, GET Academy's strategic educational partner within SEGi University & Colleges.

Programme roll-up banner: Program Persijilan Digital Marketing Strategist, 8th–13th Julai 2024, Ipoh, organised by GET Academy
The programme banner, Ipoh, July 2024

Our funding partner

MITRA: investing in the Malaysian Indian community

MITRA, the Malaysian Indian Community Transformation Unit (Unit Transformasi Masyarakat India Malaysia), is the Government of Malaysia's dedicated unit for the socioeconomic development of the Indian community. It began as SEDIC, the special unit for the socioeconomic development of the Indian community, and today funds programmes in education, skills, entrepreneurship, health and welfare across the country.

members of the Indian community benefited from MITRA programmes in 20241
122,082
of MITRA's RM100 million 2024 allocation put to work1
RM98.9 million
allocation after a RM50 million increase, which the Prime Minister attributed to MITRA's strong performance2
RM150 million
high-impact programmes approved by July 2025, in education and training, culture and social welfare3
16

Initiatives funded in 2024 include4

  • Malaysian Indian Skills Initiative (MISI)

    Skills training to move people into better-paid work.

  • Indian Community Entrepreneurship Programme

    Support for Indian-owned small businesses to start and grow.

  • MITRA IPT 4.0

    Early-admission assistance for students entering higher education.

  • Early-education subsidy

    Help with private kindergarten fees, so children start school ready.

  • Cybersecurity training

    EC-Council professional certification with job placement, plus awareness programmes for Tamil-school and secondary students.

  • Dialysis subsidy

    Health support for families facing the cost of long-term treatment.

INOK was part of that commitment: a MITRA-funded programme that gave Malaysian Indian entrepreneurs certified, hands-on digital-marketing skills to grow their own shops.

Since January 2026 MITRA sits under the Ministry of Human Resources (KESUMA), with its mandate for the Indian community unchanged.5

The programme in numbers

26days of structured learning

6 days

Face-to-face in Ipoh

8–13 Jul 2024

10 participants present for all six face-to-face days

20 days

Mentored online

14 Jul – 2 Aug 2024

Hover or tap any day for its date.

What participants learned

Every module ended with participants applying it to their own business.

Strategy

  • Digital marketing strategy
  • Knowing your target customer
  • Business and product positioning

Content and social

  • Video editing with CapCut
  • Social media content
  • Facebook and Instagram marketing

Ads, AI and selling

  • Google Ads
  • ChatGPT for business
  • Selling on Shopee and Lazada
A trainer stands beside a participant who writes on a worksheet
A participant smiles while working on a laptop in front of a projected browser screen
A participant holds up a smartphone to record content during a workshop

The 26-day journey

  1. Day 1: Strategy and foundations

    Mentored discussions on goals, customers and positioning.

    A trainer explains a point with both hands while a participant and a young man listen at a workshop table

  2. Day 2: Building your presence

    Hands-on setup of business pages and digital tools.

    Participants work on phones and laptops around a long wooden table while a slide on naming a Facebook page is projected

  3. Days 3–6: Content, ads and e-commerce

    Video, social content, advertising and marketplace selling, practised on each participant's own business.

  4. 20 days of mentored implementation

    Participants put their plans to work online with continued guidance.

  5. Certification

    Certificates issued by SEGi College Subang Jaya, GET Academy's strategic educational partner.

Ganesh Manokara, lead trainer at GET Academy, seated at a meeting table

800,000+Malaysians equipped with AI skills across ministries, government agencies, education, industry and communities

Led by practitioners

Ganesh Kumar Manokara

Lead trainer, GET Academy · Former Head of Microsoft's Malaysia AI National Skilling Initiative

A digital transformation expert and business coach with more than 20 years in training and placement, from HRDF Train & Place (2009) to Penjana (2020). Ganesh helps entrepreneurs, organisations and institutions adopt technology, incubate businesses and grow.

  • Digital transformation and business

    Technology adoption, business incubation and strategic growth across many sectors.

  • Cross-border business

    Market entry, partnerships and expansion across APAC, India and Central Asia.

  • Institutional engagement

    Government, education and industry work on AI, entrepreneurship and workforce development.

Track record

  • Former Head of Microsoft's Malaysia AI National Skilling Initiative
  • Won a Ministry of Education project: gap analysis, improvement plan, and organisational and leadership transformation
  • Honoured alumnus of the 10X1000 programme, part of the Alibaba Group
  • Represented Malaysia at UNESCO's Entrepreneurship Education Network (EE-Net) regional engagement in Uzbekistan
  • Member, MMK Human Capital Development Committee, Penang State Government
  • CPD Group approved training provider

Bring this programme to your community

Agencies, associations and community organisations: talk to us about running a certified digital-marketing programme for your members.

Visit geta.com.my

Delivered by

GET Academy

Global Experiential Training Academy

A Kuala Lumpur training academy that grew from more than a decade of teaching into a digital-marketing and entrepreneurship development partner. Its curriculum is accredited by SEGi University & Colleges and by MDEC's Talent Expert Network (TEN).

  • Est. 2012
  • HRD Corp approved
  • MDEC approved
  • SEGi franchisee

Level 33, Ilham Tower, Kuala Lumpur

Certified by

SEGi College Subang Jaya

Strategic Educational Partner · issued the programme's certificates

Part of SEGi University & Colleges

Certified and recognised by

  • HRD Corp

    Approved training provider

  • MDEC

    Approved provider

  • TEN

    Recognised

  • MITRA

    Programme funder